In 2016, when our Pureborn Founder and CEO, Hannah Curran became a mother, she realized most baby essentials such as traditional nappies contribute to so much damage to our environment. Hannah wanted to start a movement by creating a line where all the components of a single nappy is safe for her baby and most importantly, kind to our planet. This led her to a journey focused on finding the right sustainable ingredients and materials that are eco-friendly. After a year of research and perseverance, Hannah launched Pureborn in 2017 in the United Arab Emirates. To date, our brand has successfully developed all our products to be safe for our babies with organic, sustainable and compostable formulas and ingredients that will ensure we provide healthier alternatives to parents at the same time contribute less carbon footprint to our planet. At Pureborn, we aspire to continue our efforts in building a brand that believes and prides itself in creating a community of parents with pure transparency and love to our planet Earth.

pure wipes

PureBorn Pure wet wipes are ideal for cleaning your baby’s sensitive skin. They are carefully formulated to protect the environment and children’s sensitive skin.

Our Pure wet wipes provide a refreshing scent as we use Organic Grapefruit extract. Grapefruit extract is rich in antioxidants and vitamins, stimulating cell growth and regeneration. It also contains Lycopene which is known to reduce redness and inflammation of the skin.

SAFE ON SENSITIVE SKIN- Pure Born use carefully chosen safe ingredients to create a gentle, hypoallergenic formulation which is safe on baby’s sensitive skin. pH BALANCE: Pure Born Pure wipes are designed to balance skin's natural pH VEGAN- Our wipes are free from any ingredient of animal origin and we never encourage testing on animals.

Free From:
X Paraben
X Heavy metals
X Alcohol

98.9% Water + Organic Grapefruit extract + food-grade preservative

bamboo nappies

PureBorn bamboo nappies are dermatologically tested and carefully formulated to protect the environment and children’s sensitive skin.
We have replaced much of the plastic materials (that you find in standard nappies) with sustainable materials that are not only kinder to your baby’s skin but also helps to protect your child’s world of tomorrow. PureBorn products and ingredients promise to not harm the environment.
More specifically, we use organic bamboo. Bamboo is naturally hypoallergenic and antibacterial, these properties help to protect baby’s sensitive skin against rashes, germs and infections.

PureBorn ensures that our products are safe. PureBorn bamboo nappies are free from Allergens. We are free from Animal Cruelty and we ensure that no trees are harmed in the making of our products.

Why Bamboo:

Bamboo is hypoallergenic, minimising allergic reactions on sensitive skin. It has antibacterial properties which prevents germs and infections on baby’s sensitive skin. Bamboo is a sustainable, fast growing grass. Bamboo self generates and requires no pesticides. It is naturally biodegradable and can disintegrate completely in soil Bamboo protects skin against inflammation and rashes. It absorbs moisture and keeps the body dry, cool and comfortable

Ultra Soft – We use soft materials in the inner and outer layer of the nappy which feels smooth against baby’s delicate skin.
Dermatologically tested-our nappies are tested and approved by dermatologists at Dermatest GmbH
HYPOALLERGENIC– We use bamboo as it is naturally hypoallergenic. Bamboo aids in protecting baby’s sensitive skin against irritations.
Antibacterial– The bamboo used in our nappies provides protection against germs and infections
FSC certified- Pure Born use FSC certified bamboo pulp in their nappies that are sustainably sourced from managed forests
Vegan & Cruelty-Free- Our nappies are free from any ingredients of animal origin. We do not test on animals and are certified and approved by V-Label and PETA

(✔️) Dermatologically tested
(✔️) Hypoallergenic
(✔️) Suitable for sensitive skin
(✔️) Tree free
(✔️) Organic bamboo pulp
(✔️) Vegan
X Allergens
X Heavy metals
X Pesticides

Our nappies are vegan and cruelty free and are made from organic Bamboo Pulp blended with SAP  (Super Absorbent Polymer ), safe adhesives, inks (that do not contain heavy metals or lead) , Air-Laid ADL Nonwoven, Leg cuff nonwoven, Back sheet Nonwoven, Back sheet Film, Top sheet Nonwoven, Front tape, S-cut Velcro side tapes, Waist Band-Elastic, Leg elastic, Leak guard elastic.


Pure Born's Pull Ups are carefully designed to take a baby comfortably into the next step of their lives as they grow. They have carefully been made to provide comfort and flexibility to your child as they go about their day with ease and without worry, providing up to 12 hours of dry protection.

UP TO 12 HOURS OF DRY PROTECTION - Allowing them to be used during the day or overnight providing fewer changing periods.

RESPONSIBLY SOURCED MATERIALS - The Pull Ups are made using FSC certified raw materials that are responsibly sourced and harvested.

DERMATOLOGICALLY TESTED - The Pull Ups are tested and approved by dermatologists at Dermatest GmbH.

COMFORT AND FLEXIBILITY - They have been carefully designed for comfort and flexibility allowing free movement, maximum support and optimal performance.

VEGAN- Our Pull Ups are free from any ingredient of animal origin and we never encourage testing on animals.

FSC certified - FSC certifies forests all over the world to ensure they meet the highest environmental and social standards.

OEKO-TEX - One of the world's best-known labels for textiles tested for harmful substances. It stands for customer confidence and high product safety. Wetness Indicator - To inform parents when the Pull Up needs to be changed.

Our manufacturing facility uses 100% green energy further reducing their impact on your child’s world of tomorrow. The packaging is made from Sugarcane and is bio-based and eco-friendly.

Absorbent core (Cellulose, SAP), Nonwovens, Synthetic resin, Elastane.

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